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Top 7 Digital Marketing Tips 2017

Shoot your first video for digital marketing

Video is blowing up as a communication medium, and that’s not a coincidence. As mobile devices improve, so does the ability to create and consume video content. Most small businesses we work with have yet to shoot even one video for marketing reasons. The reason usually comes down to cost. If you get a shiny new smartphone for Christmas this year, it’s time to put that high quality camera to use.

Start learning a bit about how to film. There’s a few fundamentals that can vastly improve the final result of your videos that anybody can learn. We recommend spending some time on YouTube to begin. Here’s a great video you can watch to get started in under 10 minutes:

When you’re confident enough in your new skills, plan a video about a product, service, or promotion for your business. Remember that attention spans are short online, so plan to keep it as concise as possible.

The video is a great way to communicate. It has the power to say a lot more than text or still images in the same amount of time. More video is being created and watched every day, and its easier than ever to take part!

Promote your video on Facebook, Instagram, YouTube

So you’ve shot a video that you’ve been proudly showing to your employees, friends, and family. Great! Now what?Success online isn’t earned just by creating a good piece of content and publishing it online. You’ve got to promote it! Set aside a small budget to get your video some views from people who’d be interested. Even $50 can get a video some much-needed traction, and provide you with some insights you can use to prepare your next video.

Start ‘Story-ing’ on both Instagram and Snapchat

Is your audience under 30? If so, there’s a great chance they are using either Instagram or Snapchat or both. Both platform offer ‘stories’, which is basically a way to share pictures or videos prominently to your followers on these platforms for one day. Pics and videos can be shot with your shiny new smartphone and shared quickly and easily. If your brand has a story to tell, you should strongly consider grabbing the free exposure offered by IG and Snap with stories.

Commit to the mediums by planning to post a story at least once per day on each platform. You can share the same content on both, but we don’t recommend it. Your audience is likely using both platforms, and will be annoyed seeing identical content twice. Use this opportunity to offer a unique point of view for both Instagram and Snapchat.

Update your Google Adwords account

If you’re running Google Adwords, make sure the account is updated and taking advantage of the new features from the past year. New features include:

Price Extensions

Improve your analytics and tracking

Most websites are using Google’s free web analytics software to monitor their site traffic. If you’re not using any kind of analytics software on your site, begin there. Or if you’re already using analytics, consider upgrading your installation by using Google Tag Manager. Tag manager allows for more power and flexibility when installing any sort of tag to your site.

The next move is to improve your tracking to better understand how your website is being used.

Event tracking

Want to know if something happened on your web pages? Set an event to fire for just about anything. You can fire an event for clicks on anything on the page, form submissions, downloads, spending time on a page, and even scrolling past a certain point. Event tracking gives you a clear picture of how your site is being interacted with. And as a bonus it will kill bounces, helping you more accurately measure when somebody left a page without doing anything on it.

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